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Write A Great Autoresponder
Use autoresponders to help market your business.
by Alyice Edrich
All materials copyrighted
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Ad Disclaimer
Help market your business and keep your website at the forefront of your potential clients' minds with an autoresponder.
Simply put, an autoresponder is a series of emails connected by a common theme
and sent via an automatic email program, like GetResponse.com.
Help Your Business With Autoresponders
Autoresponders help you stay in touch with your site visitors automatically!
Once you write your message series, you place the content in an autoresponder
program, then place the email address provided by the program on your website with enticing
copy. Such as, "Click here to receive a Free X day course by email.
Learn how to...." or "Click here to get your free e-book on..." or "Click
here for articles you may freely reprint in your publications." If you plan to write a series of free
autoresponder courses, you can have a link on every page of your website that says, "Free Courses".
Pick A Topic
The first step is to pick a topic related to your website or business' theme and write about it. You'll want to write your series using a
conversational tone so your readers feel more like friends and less like someone you want to pull the wool over.
Your autoresponder can be a interactive course in which you ask questions or it can be a simple series of information-based articles. If your
autoresponder course is free, you'll want to include questions with multiple choice or true/false statements and include the answers at the end of
the free course.
Formatting Autoresponders
You can format your autoresponder anyway you like, but the simpler the format, the better. After all, it's an all text message
and you don't want to confuse the reader, thus causing him/her to hit the delete button!
Include In Autoresponder Messages:
If you're using your autorepsonder as a sales tool, use the format below.
- Company Information
- Thank you for requesting this autoresponder message
- Address customer's needs and concerns
(establish the needs by showing "What's in it for me?")
- Identify how the product/service will meet those needs and concerns (actual use of product)
- Emphasize the benefits
(use emotional reasons that say "Your product is the only one I want"... "it
provides me with"...more time, more money, better health, provides independence,
reduces weight, etc.)
- Show Case Studies
- Give Actual Testimonies
- Last Chance Call To Action
- Reiterate Your Message
- Company Contact Information
(contact name, email, phone, website)
- Copyright Notice
- Unsubscribe Information
If you're using your autoresponder as an information-based course, pick one central theme and base your course off that theme.
Each email in your course should flow from beginning-to-end and use the following format.
- Company Information
- Thank you for requesting this autoresponder message.
- Article
- Numbered questions sprinkled through-out the article or at end of article.
- Call to action to purchase your product or service.
- Company Contact Information
(contact name, email, phone, website)
- Copyright Notice
- Unsubscribe Information
- Answers to all the questions you asked can be given at the end of the course, or at the beginning of the next email in the course.
- Your very last email in the course should be a sales letter about a product or service you offer that is related to the course you just gave.
Make Your Autoresponder An Easier Read:
- Use all caps in your headlines.
- Use sub-headlines when appropriate to pull your reader into the body/meat of your topic.
- Keep line length at 65-70 characters.
- Paragraphs should be no more than 5 - 7 sentences.
- Use bulleted lists when possible.
- Use lots of white space.
- Don't cram information together.
- Don't forget warranties, guarantees, or highlight special offers using ----SIDE BARS----.
- Put a hyperlink to your offer in the beginning, middle, and end of your autoresponder.
- Always have your contact information and copyright notice on every autoresponder message.
Advertising Autoresponder
Once your autoresponder is written, you'll want to use that email address in your tag line and print ads
with a caption that says something like, "For more information, send a blank email to (autoresponder's email address)."
But whatever you do, never send unsolicited emails (known as spam) and don't sign up for newsgroups, forums, or message boards using your autoresponder
email address! Not only is it rude and unethical, it's a HUGE turnoff! Instead of gaining new clients/customers, you'll lose them!
About The Author:
Alyice Edrich is the author of several highly praised e-books designed to help you work from home. To discover how you can
earn $50 in two hours or up to $10K in your spare time visit her store:
http://thedabblingmum.com/ebookstore
* This article is available for your publication, for a F-E-E.
This article may NOT be reprinted without monetary compensation and written permission from the author.
For reprint rights or comments/questions about this article, please contact the author.
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