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How To Hire A
Press Release Writer
14 Tips to help you hire the perfect press release writer.
by Alyice Edrich
All materials copyrighted
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Ad Disclaimer
You've heard it a thousand times: Write a press release and get free publicity! No matter how small or large your business may be, a
press release offers great coverage for the low one-time cost of writing, printing, and mailing the press release—and it could be run in
thousands of publications across the globe, for free.
But should you write the press release yourself or hire someone to write it for you?
The advantages of hiring someone else to write (or prepare) your press release are numerous. But the most obvious advantage is his/her
expertise. If you want the media to pay attention to your business through the use of press releases, you need to hire someone who writes
with the press in mind.
A press release writer can write (or prepare) your press release from an objective point of view, thus pulling out information and ideas
you may not feel are important—since you are close to the subject.
A press release writer studies the industry to see which press releases work and which don't. This gives you a competitive edge over
"amateur" press releases.
How do you find a press release writer worth his weight in gold? You could ask a business associate who she uses, you could look in the
yellow pages, or you could do a search online. Whatever method you choose to locate a press release writer, make sure you take the time
to ask the following questions before you agree to hire him.
- What does he charge per press release?
- How many words will he use per press release?
- How many revisions do I get for the same price or will I have to pay extra to have the press release tweaked?
- What if I absolutely HATE the press release? Will he rewrite the entire piece for free or will I have to pay for it?
- Will he interview clients, customers, or company officials to enhance the press release?
- Will he create quotes based off information I give him, if necessary?
- Does he know my industry or will he have to research it to come up with a viable angle? And if he has to research it, will he charge
more?
- How much information and background do I need to provide him?
- Who owns the rights to the press release? Is it a work for hire?
- What types of press releases has he written in the past?
- Where will he submit the press release--or is it my responsibility to submit it after he has written it?
- How successful has he been in the past at getting actual "press" from his releases? How many have led to interviews or such?
- Can I see samples of previously written press releases?
- Can I contact past clients?
And remember, you pay for what you get. A good press release writer is going to cost more than $10 per release. In fact, the average
press release costs $200.
About The Author:
Alyice Edrich is the author of several highly praised e-books designed to help you work from home. To discover how you can
earn $50 in two hours or up to $10K in your spare time visit her store:
http://thedabblingmum.com/ebookstore
* This article is available for your publication, for a F-E-E.
This article may NOT be reprinted without monetary compensation and written permission from the author.
For reprint rights or comments/questions about this article, please contact the author.
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