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Publicity and Public Relations
Public relations is the act of promoting a company, product, service, or idea in such a way that it leaves a positive, or favorable, impression on the minds of the public.
Publicity is the art of gaining free exposure for a company through the use of press releases and articles written by, or distributed through, the media.
Together, publicity and public relations is about creating visibility... increasing public awareness, educating target audiences, developing credibility, pre-selling products or services, and boosting advertising and marketing campaigns.
And it is not something small businesses can afford to skimp on; especially since the media coverage gained could be worth hundreds, or thousands, of free advertising dollars!
Publicity and Public Relations Articles For Your Small Business
The following articles will help you learn how to effectively use pr campaigns to build your small business.
- 12 Reasons To Send Press Releases
- Become Your Own PR Firm
- How To Hire A Press Release Writer
- How To Make News Reporters Your Best Friends
- How To Write A Good Press Release
- Press Releases Get The Word Out About Your Business
- Radio Station Checklist
- Understanding The Fundamentals Of A Product Review Campaign
- What To Ask When You Write A Press Release
- What To Do When The Reporter Calls
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