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Publicity Campaigns
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Public relations is the act of promoting a company, product, service or idea in such a way that it leaves a positive or favorable
impression on the minds of the public. Publicity is the art of gaining free exposure for one’s company through the use of press releases
and articles written by the media. Publicity also means visibility and visibility means increased public awareness, educating target
audiences, pre-selling products or services, increasing credibility, and boosting all advertising and marketing campaigns.
In essence, public relations and publicity are essential to the growth of any business, but especially small businesses. Small businesses
have tight budgets. When there isn't enough advertising and marketing dollars to go around, small businesses get creative by finding
every means possible to gain free exposure for their products and/or services. This creativity leads to cost-effective promotions that
enhance name-brand recognition, credibility, and company position. And if a company is really lucky, the media coverage could be worth
hundreds or thousands of free advertising dollars.
12 Reasons To Send Press Releases
Simple ideas that can cause a big bang in your publicity campaign if done right.
Become Your Own PR Firm
When you can't afford to hire outside help to run your publicity campaign, you need to do it yourself. These tips will help get you on
the right track.
How To Hire A Press Release Writer
14 Tips to help you hire the perfect press release writer.
How To Make News Reporters Your Best Friends
4 Tips to help you get news reporters to take you seriously and give you the coverage you deserve.
How To Write A Good Press Release
11 Things every good press release should have.
Press Releases Get The Word Out About Your Business
Understanding why your business needs a press release.
Radio Station Checklist
Tips for helping you prepare for your radio interview.
What To Ask When You Write A Press Release
13 Questions to help you write the perfect press release.
What To Do When The Reporter Calls
How to give the reporter what he needs and get him to call you back for another interview.
Reprint Rights
This article may NOT be reprinted without monetary compensation and written permission from the author. For reprint rights or comments/questions about this article, please contact the author.
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