Public relations is the act of promoting a company, product, service, or idea in such a way that it leaves a positive, or favorable, impression on the minds of the public.
Publicity is the art of gaining free exposure for a company through the use of press releases and articles written by, or distributed through, the media.
Together, publicity and public relations is about creating visibility... increasing public awareness, educating target audiences, developing credibility, pre-selling products or services, and boosting advertising and marketing campaigns.
And it is not something small businesses can afford to skimp on; especially since the media coverage gained could be worth hundreds, or thousands, of free advertising dollars!
The following articles will help you learn how to effectively use pr campaigns to build your small business.