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Press Releases Get The Word
Press Release: A 500-word article written with the intent of getting the attention of the media to gain free coverage.
When approaching news outlets and publications, you need to think like the journalists and reporters. They care about news―recent news, trends, facts, and interesting topics that tie into your product or service. They want something that gets readers to buy more papers and sell more publications. They want press release that will help them write something that is newsworthy, educational, inspirational, and/or motivational. Send out a press release every time something new and exciting happens in your business, but don't forget to angle that news so that it is "newsworthy!" Tailor your press releases for different markets and send them out to those different markets on a regular basis. Lets assume you sell a multitude of eco-friendly products. You can write a press release educating the everyday person about the importance of choosing eco-friendly products and sending it to the appropriate department at every major newspaper. You could write a press release outlining the health benefits of using specific products and send it to health-related magazines. You could write a press release about your eco-friendly dog toys and send it to publications geared towards dogs. The idea is to think about the audience you want to buy your product then send press releases to the publications that reach that same audience. Besides submitting your press release to various media outlets, put your press release on your company website. Make an online press room a necessity and keep it up-to-date. Once your press release has been written, place it on your company website for added exposure—not only will it help promote your business it will add valuable content to your website, making your company website search engine friendly. And who knows, a journalist may see your press release when searching for information to complete an assignment and request an interview! Press releases were designed to help journalists and reporters find newsworthy information they would not otherwise be able to find and to help make their jobs easy by providing, fresh, unique ideas for their intended audiences. So don’t be shy. Write that press release and start sharing it. About The Author Alyice Edrich is a mixed media artist, freelance writer, and aspiring photographer. She enjoys creating things that bring joy to others. Visit her blog, Coming Home, to check out her latest art. Or stop by her resume site, AlyiceEdrich.net to learn how you can hire her for your next project. Reprint Rights This article may NOT be reprinted without monetary compensation and written permission from the author. For reprint rights or comments/questions about this article, please contact the author. |
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