A press release is a public announcement written with the intent of gaining free publicity from the media. A good press release will not
only inform the public about new developments in your company, but it will also educate, inform, and entertain the public. If your press
release doesn’t offer the public something newsworthy and if it sounds like an advertisement, or sales pitch, the media won’t use the
press release—no matter how big your company is or how much advertising dollars goes into the publication.
But write a press release that not only targets the publication’s audience, but intrigues the editor and/or publisher, and your press
release will gain free media coverage that surpasses any response you could hope to gain from any of your company’s paid advertising
campaigns. That’s because people love to be educated, but hate to be pitched to.
If you’re looking for new things to write about, in hopes of gaining media coverage through the use of press releases, you can’t do
better than these twelve reasons to write and distribute a press release to the media. Write a press release to:
- Gain media exposure in hopes to increase...
- exposure or public knowledge of your company
- company sales
- a positive company image
- Promote a specific…
- person
- product
- service
- event
- idea
- contest
- fundraiser
- Inform the public about...
- an aspect of your business or service that is unique and stands out from the crowd
- a new development in an ongoing project
- a project delay
- Start a campaign using your company products to...
- help save or promote a cause
- create an awareness about something important
- Help jumpstart a new business venture that is...
- online
- worked out of the home
- opening in a downtown building
- opening overseas
- Attract an audience to attend a...
- speaking engagement
- book signing
- conference
- Educate and/or entertain your target audience...
- do’s and don’ts in your industry
- discuss growth of company, trends in your area, and what you’re hiring for
- the best or worst of lists
- Update the media or set the media straight about something they reported on
- Tie your company, business, or service in with the current news…
- Showcase a particular product or event within your company…
- Tie your product or service into a holiday theme… and
- Get answers to a company survey; a fun survey geared towards improving your product or service by giving away free products in return for a reader’s, viewer’s, or listener’s response.
Just remember that journalists can smell a sales pitch a mile away and will toss your press release in the dumpster after reading the first paragraph. If you really want to catch the attention of a journalist and stay out of the trash can, take the time to understand the media’s target audience and the voice of that media outlet!
About The Author:
Alyice Edrich is the author of several highly praised e-books designed to help you work from home. To discover how you can
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