What To Ask When You Write A Press Release

Author: Alyice Edrich

When writing your press release, ask the following questions, then answer them in detail...

What keyword phrase would l like my press release geared towards?
What is the contact information I want placed on my press release?
(name, website, address, fax, phone, email, etc.)
What is the purpose of my press release?
(sell, inform, explain, etc.)
Who is the audience I am trying to reach?
(financial make-up, profession, age, gender, single, married, with kids, without kids, etc.)
What do I want to get across to the reader?
Why do I think my target audience or journalists will want to read my press release?
What is the product or service I am selling?
What are the benefits of my service or product?
Does my product or service offer a solution?
What makes my product or service stand out above the rest?
What testimonies have I received from previous clients or customers that knocked my socks off? And can we reprint them, with their full name, occupation, website address, city, and state.
Do I have a marketing idea or gimmick that I want to use in my press release?
If this is a new business, why did I start it and how did it take shape?

Now that you've answered these questions, you can begin writing a press release that will accomplish your goals, grab the attention of the media, and address a real need for your audience.