Search engine optimization is the act of designing a website and writing content in such a way that search engines crawl (or spider) the website to make it easy for someone to find when certain words are typed into a search bar.
In short, search engine optimization means making websites accessible to the search engines and those that use them.
It means writing content that is targeted towards a business' niche audience so that websites comes up on the first page of the search engine results pages.
But putting search engine optimization into practice is no easy task.
Search engines use specific formulas, called algorithms, to calculate which website should be shown first when using a specific set of words (known as keywords or key phrases) in their search engine results pages. And those algorithms change constantly.
The following articles will help you learn how the search engines work and what you need to do to move your website up the search engine results pages.