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Kick-Ass Copywriting In 10 Easy Steps
Reviewer: Alyice Edrich
Business Book
Kick-Ass Copywriting In 10 Easy Steps
Author
Susan Gunelius
Review
According to Susan Gunelius, copywriter and author of Kick-Ass Copywriting In 10 Easy Steps, the media is “wrought with examples of wasted local advertising dollars due to poor copywriting”. After reading her book, I bet if she picked a handful of up-and-coming artist websites, she could say the same thing!
As artists, it’s often difficult for us to write effective copy because it is difficult for us to distance ourselves from our art—to think of it as a commodity and not an extended part of our souls. And it’s that lack of distance, that inability to remove ourselves from our art emotionally, that makes it difficult to think like a copywriter. But with Susan’s help, I believe we can step outside our artistic brain and step into our business brain!
Having spent more than a decade in marketing for some of the largest companies in the world, she understands her stuff! But what is more amazing is that she seems to understand the small business owner—the people without the budgets to hire good copywriters or the degrees to write the copy themselves.
Susan’s book is chalk full of dynamic information. In 246 pages and 18 chapters, you’ll learn:
- To think in terms of benefits instead of features,
- To write copy that focuses on the needs and wants of the customer,
- To avoid writing sales copy with a “me” mentality,
- To write copy that sells art, and
- To properly work social media, including how to effectively write a blog.
You’ll also get more bang for your buck with:
- “Real life” examples of how to write copy,
- A case study using ABC Tax Services,
- Close-ups, a.k.a, cheat sheets or summaries,
- A “Copywriting Outline” designed to help you, and I, write more compelling copy, and
- A resource section to further expand our knowledge in the area of marketing and copywriting.
If you find writing copy about your product or your art services difficult, pick up a copy of Kick-Ass Copywriting In 10 Easy Steps, then pull out your highlighter, your pen, and a notebook… and get reading. You’ll be surprised at how much you’ll learn, and how often you’ll want to jump on your computer and begin tweaking your own website and/or marketing materials.
Order Kick-Ass Copywriting In 10 Easy Steps Today!
Disclosure: The reviewer received a complimentary copy of the book to review.
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